SCTimes brought up the very first web banner ad, created by none other than - AT&T! The American telecommunications company (and father of Unix and the C programming language, to boot) launched this ad in 1994.
For those of you who don't remember, the banner ad's phrase "you will" was the catch-phrase for AT&T's early-'90s marketing campaign. TV commercials featured voice-overs asking "Have you ever..." followed by some Utopian visions of futuristic tech usage, and then closing with "you will! And the company that will bring it to you... AT&T!" It was so saturated that numerous parodies sprung up in computing culture. Some original AT&T ads on YouTube.
Peter Brittain
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