Hey, remember blogs? Times used to be when we talked about how blogging was the next great marketing venue of the 21st century – it’s been about ten years since then. How about we get back to basics? Blogging is still the main way to go if you want your business to get exposure on the web, but now that everybody has a blog, you have to work harder to get noticed. So here’s a refresher course in networking to promote your blog:
1. Interact with your readers. The best way to keep traffic coming in is to make them feel welcome. So when a visitor takes the time to leave a comment, thank them! If you use the Disqus plugin or similar systems, you can even rate them – just a little +1 or ‘like’ to say ‘thanks for your feedback.’ And replying just to say ‘thanks for your insight’ goes a long way. Get into an interesting discussion or two with your commenting readers sometimes, it shows that you’re not just a megaphone shooting your mouth off, but have an open mind and thoughts to consider.