social-media-marketingSocial media marketing is something that many businesses do because they know their potential customers hang out on social media sites. In fact, social media plays a big part in how your company is perceived. However, it does take quite a lot of time and patience, something that not all business owners have a lot of.  The work can be outsourced, but there are pros and cons that you need to be aware of. Here are some of them.

Pros

  • You will have a lot more time to spend on other aspects of your business, something that most business owners will appreciate.
  • Outsourcing to an experienced professional will ensure the job is done properly and regularly. Plus by working with them you’ll gain valuable knowledge about marketing that can be used in other ways, or may be used later on should you decide to take the reins again.
  • Small businesses often lack manpower. Outsourcing jobs such as these gives you access to more’ muscle’ for less cost than hiring an employee full time to do the work would.
  • If you are not a ‘people person’ you may not like being on social media sites, it will be difficult for you to get it right. Some people thrive in and around others and have a natural ability to add to their professional one.

Cons

  • It is possible that you may lose authenticity, especially if the person you hire is not invested in your business or passionate about the product. They need to be able to mimic the voice and style of your business.
  • It will take longer to have serious concerns attended to as the person you hire will not have the authority to deal with it. They will have to contact you about it and this will take time. Customers may feel that there is a wall between you and them.
  • It can make planning and executing other marketing strategies more complex with another layer to contend with. The more people you have to deal with, the harder it is to ensure marketing strategies always meet your objectives.
  • Connecting with your audience is a rewarding experience that many people enjoy, if you outsource the work of social media marketing you’ll miss out on this aspect.

Whether to outsource or not is something that only you can decide.  As you can see there are reasons to make the time, but this is not always easy when you are running the many other aspects of business management, especially if you are a sole trader with no help.  However, whichever way you decide to go, it doesn’t have to something that is set in concrete.  You can always change your mind later on and try the opposite of what you decide now.

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