EARTH MOVIN' MEDIA

Web Design Blog

Tag: usability

Web Design – This Is Why People Don’t Join Your Site

Possibly the most excellent post we’ve read this year: 8 Reasons Users Don’t Fill Out Sign Up Forms. Every website owner or maintainer ought to be required to read it and pass a comprehension test afterwards.

Newsletter-iconBriefly, the point is that users avoid signing up to become a member of a site unless they absolutely have to. Call it, if you will, “social media fatigue“. Ten years ago, the web was yours just like your TV set, and the only time you had to sign up for anything was if you were buying something. Now you can’t click a mouse button without logging in with a nick and password. Who can remember them all? Why does it feel like getting married every time you just want to leave a quick note somewhere?

More Tips For How To Avoid Costly Mistakes When Designing Your Website

Keep the search engines in your focus:
All web surfers use search engines. Therefore, make sure your site is duly listed in a couple of popular search engines. It is also important that your site links up well internally, and all important pages open with a simple click of the mouse. Your website must be search-engine-friendly for which you must use keywords clearly not only in your website title but also repeatedly in the first paragraph of your web content and text. Remember your key words are the words that Internet users are expected to type in the search bar while looking out for your type of website.

Give usability top priority:
Make sure that your web design projects your brand very well. Your site’s usability is of vital importance. If it is not very user-friendly then web surfers will go elsewhere. It is the correct use of key words that makes your website user-friendly. Your texts should be clearly visible and site navigation smooth. Your fonts and colors should look pleasing to the eyes. Your link structure should help people find information quickly.

Remember that the usual top-level menu items are: Home, About Us, Products, Services, and Contact Information.

 

Website Usability

When talking about usability, most people will refer to “simple things” like making sure your phone number is in the top right corner of your web pages so the visitor can easily convert for you.

Stuff like that is important (the point of driving people to a web site is to grow your business). However, that’s only one reason to focus on usability.

The goal should always be to improve the user experience.

The more that we, as web designers focus on the user, the better quality service we’ll provide our clients.