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Web Design Blog

Tag: web page design

Web Page Design

Good web page design is vital if you are planning on optimising your page for the search engines – and why wouldn’t you?

You should plan the design to suit search engines and your customers.

Some of the things that you need to keep in mind are:

demonstrationMaintaining a consistent theme for your website plays an important role in how effective your natural website rankings will develop. A properly developed website theme will reinforce the users understanding of exactly what your company is offering.

Your website design should provide strategic navigation that does not permit your visitors to get lost within deeper pages, creating traffic fall out and abandoned shopping carts.

Create a navigation layout that is both search engine and user friendly. We want to focus on creating a clearly defined hierarchical layout that enables the average user to navigate easily throughout your site.

If you feel it is time to redesign your site and you’re having difficulties coming up with a good design, Perth Web Designers can design an effective web site that is sure to meet the expectations of your customers and search engines.

Advanced tech tips for web page loading

The total size of your images should be under 30K. Consider optimising your images for size, combining them, and replacing graphic rollovers with CSS.

The total size of external scripts ideally should not be over 8K. Consider optimising your scripts for size, combining them, and using compression where appropriate for any scripts placed in the HEAD of your documents.

The total size of your external CSS should be under 8K. Optimise your CSS for size by eliminating white space in the code, using shorthand notation, and combining multiple CSS files where appropriate.

 

Website Usability

When talking about usability, most people will refer to “simple things” like making sure your phone number is in the top right corner of your web pages so the visitor can easily convert for you.

Stuff like that is important (the point of driving people to a web site is to grow your business). However, that’s only one reason to focus on usability.

The goal should always be to improve the user experience.

The more that we, as web designers focus on the user, the better quality service we’ll provide our clients.

Web page design and the effect on your search rankings

As I state constantly on this blog, page loading speed is a critical element in web design.

The images you use on your company site are tools to re-enforce the sales presentation. Proper use of images can have a positive or negative impact on the overall usability of your site.

Because of the file sizes involved in images, development must take into account the amount of time a page containing images will take to load in the prospect’s browser.