7 Copywriting Tips For Writing Google Ads That Will Convert

7 Copywriting Tips For Writing Google Ads That Will Convert

Many frustrated business owners will use Google Ads who will ask “Why is my campaign not working”. Having analysed the data, it will often become clear that the click through rate (CTR) is very low. A digital agency such as www.tribecamedia.com.au will inform you that this indicates when people see the ad they are not convinced, inspired, or motivated enough to click on it to be taken to the advertiser’s website or landing page.

The main reason for low CTR is that the copy within the ad is poor. An ad’s copy is what induces the person reading it to click on it, and if it is not sufficiently appealing, then even if the text is related to the keyword the person searched for, they might read the ad, but instead of clicking it they will read the next ad, and if the copy there is good, they will most likely click on it.

Google Ads copywriting is often overlooked by some as the amount of text in an ad is no more than 30 characters per line for headlines and 90 characters per line for the description. However, it is exactly for that reason that your copywriting on each ad must be exceptional. Here are some ways you can achieve that.

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Web Designers Bandy About NoSQL

Web Designers Bandy About NoSQL, Everyone Else Baffled

The least sexy word in the English language is “database.” You could just have the wildest party in the world happening, and run in and yell “database!” and it would take the fizz out of the champagne, make the DJ pack up his rig and go home, stop the dancing cold, and make everybody run away. Databases are the exact point where a CS major quits studying to be a web developer and decides to become a web designer instead. It’s still used in Catholic school to punish unruly students.

SQLSo everybody’s supposed to be very excited about this new NoSQL thing. Now we have to pretend to be excited too. We also have to pretend to understand what NoSQL is all about. Yes, horizontal scaling!

And we’ll also nod along with the important-sounding acronym ACID, which stands for “A Completely Important-sounding Designation,” and something about what databases should do. Of course, all this is drawing fresh ink because Oracle bought out Sun, and… wait a minute, what does Oracle make again?

Join us next time for the thrilling conclusion, when the backlash movement “YesSQL” makes an even more obscure ripple of hype!

Ten-Minute .htaccess Guide

Web Design – The Ten-Minute .htaccess Guide

On any website using Linux website hosting, chances are good that you have the Apache web server software at your command, which puts you in charge of the most useful file on the Internet, the .htaccess file.

If you haven’t peeked into this file and learned what’s going on in there, you’re missing out on a powerful tool for disciplining your website (and unruly users!). You can edit it with any text editor – even Notepad! Below, a hint list:

Block directory listing:

“Options -Indexes”
What it does: Stops visitors from being able to view a directory in raw form. You might do this to prevent paid content being viewable for free, or for security reasons.

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Websites: The Big Five Web Hosting Backend Tools

Websites: The Big Five Web Hosting Backend Tools

When picking your web hosting company for the first time, it’s easy to get overwhelmed when you look through the options for what the host offers. Here, we present the top five most-used back-end technologies – and what they are good for!

1. PHP

The number-one server-side scripting language. Probably 90% of all the web applications you’ll find on the Internet are written in PHP, from blogs to bulletin boards to galleries to shopping cart applications. PHP is designed with the web enterprise in mind. In the case of Linux website hosting, it’s a lead-pipe certainty that this will be included.

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Website design and page loading speeds

More technical tips for increasing your website loading time

Website design and page loading speeds

The total number of HTML files on each page should be as low as possible although most browsers can multithread. Minimizing HTTP requests is a key to web page loading.

The total number of objects & images should be a reasonable number. Combine, refine, and optimize your external objects. Replace graphic rollovers with CSS rollovers to speed display and minimize HTTP requests. (more…)

Some technical tips for increasing your website loading time

Some technical tips for increasing your website loading time

Coding should be clean as possible, free of structure and CSS files should be off page where possible.

HTTP compression, otherwise called content encoding using gzip should be considered.

Consider compressing your textual content ie javascript etc with mod gzip or similar products.

CSS alternate style sheets should be referenced in the HTML but are not actually downloaded until they are needed and therefore reduce the total page size.

 

Windows 7

Windows 7

By Andy Patrizio September 12, 2008

Publicly, Microsoft has said Windows 7, the successor operating system to the firm’s much maligned Windows Vista, will not ship until early 2010, but its internal calendar has June 3, 2009 as the planned release date, InternetNews.com has learned.

Also, Microsoft will use its Professional Developer’s Conference in late October as the launch platform for the first public beta of Windows 7. Microsoft plans to release the first beta on October 27, the first day of the show, when Chief Software Architect Ray Ozzie will be the keynote speaker.

More at www.internetnews.com/bus-news/article.php/3771391

What's New in the World of CyberSquatting?

What’s New in the World of CyberSquatting?

Cybersquatting is the ugly-sounding name of an ugly, but borderline-legal, practice of registering a domain name with the intent to profit from the goodwill of a trademark belonging to someone else. The problem is, as is usually the case with gray laws, the proving of intent.

icon-domainICANN has the “Uniform Domain Name Resolution Policy“, which it applies as a sort-of rule-of-law for resolving cybersquatting cases. But you’re probably heard where their rulings are controversial, no? There does seem to be some huge corporations out there who win a lot of exclusive rights to domains that shouldn’t have anything to do with them, while small businesses are lucky if they can get their case heard at all. (more…)