Briefly, the point is that users avoid signing up to become a member of a site unless they absolutely have to. Call it, if you will, “social media fatigue“. Ten years ago, the web was yours just like your TV set, and the only time you had to sign up for anything was if you were buying something. Now you can’t click a mouse button without logging in with a nick and password. Who can remember them all? Why does it feel like getting married every time you just want to leave a quick note somewhere?
Sometimes you have to wonder what it’s like to be Tim Berners-Lee. To have coded out some basic piece of Internet technology that effectively made the other pieces come together, and then to see your baby become the new media for the whole world and all of the effects it has. Is it working out the way he expected it to? Does he ever feel like Prometheus, perhaps having given us fire too soon?
Sir Tim recently gave a talk at the Nokia conference, cautioning us once again about the dangers of leaving privacy up to corporations and governments, and also about the importance of net neutrality.
Throughout the developed world we see the continued erosion of the idea that the web is a free zone for everyone. It’s starting to become a matter of where you live, what laws control the content, and from whom you buy access. Tim Berners-Lee, like Richard Stallman (founder of GNU), is one of our “Jiminy Crickets,” voices that can do little but talk, and so are out there quietly being the conscience of the tech world. The distressing thing is, their voices grow fainter as time goes on, and few are listening or taking up their cause. What that may spell for the continued level playing field of the web business market is anybody’s guess.
Every web designer should at least save a copy of this chart listing social media use by age. It’s a gold mine of information in a small image. Charting age brackets for young teens, young adults, Generation Y, Generation X, Baby Boomers, Older Boomers, and Seniors, it shows who’s using the features of the modern web, from creators to spectators.
Obviously, you can see the age range from 12 to 40 doing all of the web activity to speak of. After age 40, the dip falls off dramatically until you get to seniors whose extent of web use is email. One interesting exception: RSS usage is flat all the way across the age groups! As surprising as it may seem to those of us who simply can’t start our day without our news feed, syndication just may not be taking off like everybody expected it to.
SCTimes brought up the very first web banner ad, created by none other than – AT&T! The American telecommunications company (and father of Unix and the C programming language, to boot) launched this ad in 1994.
For those of you who don’t remember, the banner ad’s phrase “you will” was the catch-phrase for AT&T’s early-’90s marketing campaign. TV commercials featured voice-overs asking “Have you ever…” followed by some Utopian visions of futuristic tech usage, and then closing with “you will! And the company that will bring it to you… AT&T!” It was so saturated that numerous parodies sprung up in computing culture. Some original AT&T ads on YouTube.
Keep the search engines in your focus: All web surfers use search engines. Therefore, make sure your site is duly listed in a couple of popular search engines. It is also important that your site links up well internally, and all important pages open with a simple click of the mouse. Your website must be search-engine-friendly for which you must use keywords clearly not only in your website title but also repeatedly in the first paragraph of your web content and text. Remember your key words are the words that Internet users are expected to type in the search bar while looking out for your type of website.
Give usability top priority: Make sure that your web design projects your brand very well. Your site’s usability is of vital importance. If it is not very user-friendly then web surfers will go elsewhere. It is the correct use of key words that makes your website user-friendly. Your texts should be clearly visible and site navigation smooth. Your fonts and colors should look pleasing to the eyes. Your link structure should help people find information quickly.
Remember that the usual top-level menu items are: Home, About Us, Products, Services, and Contact Information.