The Folly of Black Hat SEO

The Folly of Black Hat SEO

If you are a business owner who is thinking of employing an SEO agency to help boost your rankings, as with everything that might be done online, there is right way and a wrong way to do it. We’ll come on to the right way shortly, but first, it’s only fair that we outline what the wrong way is, and more importantly how it can seriously damage your business.

We are talking about ‘Black Hat’ SEO and as the name might suggest it is an area of SEO that attracts all kinds of undesirables from chancers to outright scammers. It must be said that if you were to speak to Google, they might tell you ‘All’ SEO is wrong, simply because they do not want to see any actions which influence their search results. That being said they actually rely on SEO and organic searches, as it allows them to also show their paid results, and in turn, earn the billions of dollars that they do.

Where Google most certainly come down hard is when they find websites that try to rank themselves using SEO techniques that they have explicitly stated is against their terms of service. In other words, you could say that these black hat SEO tactics are outlawed, and just as with outlaws in classic Western movies, websites that break Google’s ‘laws’ normally end up getting caught and being punished.

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How to Build an Effective Email Marketing

Email might seem like the ‘family car’ of online marketing sometimes. It’s been around a long time, it’s dependable, but it’s not flashy or attention-grabbing like some of the ‘newer models’ (like Instagram, Twitter and TikTok) are.

But writing off email marketing would be a mistake. It is a well-known problem that the true return on investment for social media for your business is hard to calculate. And it’s also equally well known that for most of us, checking our emails happens two or three times a day (if not more).

So, on those two points alone, it’s worth spending time on your email marketing. The question is, how best to do it. Here are some of the steps you can take to build an effective email marketing operation.

In the Inbox

First things first: get the basics right. The email should tell the recipient who it’s from (i.e. at the ‘From’ label) and also the topic before they even open it.

For the subject line avoiding spammy titles or those that create false urgency is also advisable. So, avoid shouting at your customer with things like ‘LAST CHANCE to get 30% off’. It works very occasionally, but soon, people get tired of it and tune out.

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Content Management Systems

Content Management Systems

Manage, Update and Maintain Your Website like a Pro!

So you already have a professional and engaging website in place. But do you find it a hassle to update the content and manage the pages on a regular basis? Bid a permanent farewell to those complicated interfaces and say hello to a simple, user friendly and comprehensive layout that has all the features and functionality that you can dream of.

Experience the best of content management systems we offer – Experience the power of WordPress.

WordPress is the leading choice of web developers and independent users because of one key reason – it offers streamlined features, enhanced search engine optimisation and a striking visual appeal all rolled into one.

You do not need a full time web master to manage your website when you can get optimum functionality by our custom designed Content management system! Convenient to use, requiring zero technical expertise and fully customizable – WordPress offers an array of choices that you can be moulded into your unique requirements and preferences!

Features and Advantages – Tailor Made For Your Entrepreneurial Needs

Whether you want to set up a creative blog or a fully fledged corporate website – WordPress websites offer a one click support and the most cost effective rates in the market. Ideal for start-up businesses as well as established enterprises, enhance the look, feel and customer retention of your business with a professional content management system!

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SMM

Why is Audience Targeting so Important When it Comes to Social Media Marketing?

Social media marketing (SMM) is a relatively new form of advertising, one which can greatly improve the success of your business if used right. However, if you don’t get it right, social media marketing can end up costing you a whole lot of money for very few results.

If you ask digital marketing expert Peter Brittain, one of the most important aspects of social media marketing is targeting the right audience. Most social media platforms allow you to set very specific adds which are delivered to a very specific audience. Doing this is very important for a number of reasons, including:

It will help you get more website views:

Once you have identified your target audience, good quality SMM ads can help drive them to your social media page or website. Targeting the right people will increase your conversion rate, and will prevent you wasting your time delivering ads to people who will simply scroll past them. After all, the whole point of marketing is to increase the amount of people engaging with you.

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typography

What Beginners Need To Know About Typography

If you are looking to get into Web Design, then you need to have a basic understanding of the key elements. One of course being, Typography. Typography is the art behind type. At the end of the day, it is one of the key elements that make web pages both pleasant to see, as well as a suitable container of information. Within the Designer’s skill set, it is not only necessary, but imperative, to have a good understanding of Typography.

There are thousands of different ways that type can be arranged. Typography goes far beyond simply making text readable. How you integrate type with specific layouts, and colours, speaks volumes to your skill as a Web Designer. Looking at a good or bad web page, could come down to the Designer’s Typography skills alone.

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understanding CSS

A Simple Introduction To CSS

Today, many people are interested in understanding CSS. Whether you aspire to get into programming, or web design for a digital agency, or you simply want to learn how to customize your own web pages, it is essential that you learn CSS. CSS often pairs with HTML, and is frequently taught at the beginning of many programming courses. Although it is a frequently debated topic of whether or not CSS and HTML qualify as programming that is a discussion to be fleshed out elsewhere. There is no doubt however, that learning CSS is advantageous for all programmers, and is certainly an in-demand skill to have for laymen as well.

Cascading Style Sheets

CSS (cascading style sheets) entails the art of displaying HTML aspects on the screen. If you decide to learn CSS, you will quickly discover that it saves an enormous amount of time. This is so, due to the fact that it allows the user to control many different layouts from various web pages. Within CSS files, many style sheets themselves exist. By toggling through various style sheets, one is able to manipulate the elements of different pages. In CSS, what are referred to as “Classes” as well as “ID’s” are frequently used to create blocks of code that can easily transition between single-use and numerous use. Essentially, you use CSS to determine and customize, all aspects of style within your web page. The design itself, and variations in display features, fall under the category of CSS.

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Create a Web Design That Helps Convert Visitors to Subscribers

If a visitor sticks around your website and reads your completely reads your content, it would be pretty safe to say they like what they see. When visitors read what you have to offer they are left wondering – what’s next? There’s different things that are offered such as other related posts or ads, but if someone has stayed around long enough to read the entire content, you need to recognize that this is the perfect time to ask for their email address. Your web designer needs to create a web design that promotes subscriptions.

E-newsletters are still an excellent way to connect with potential and current customers regularly. But collecting email addresses isn’t as easy as it might seem. Even those individuals that love what your site has to offer may become hesitant when you want their email address even when you are going to be providing an e-newsletter. Let us look at ways you can convert visitors to be subscribers.

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Web Design – A Look Back At Big Tech Stories OF 2012

Looking at web industry from a business angle, Ars Technica muses upon six big stories that stood out last year. Of those six, we’ll peg BitCoins as the story we’re most likely to look back on in a decade and wonder “what were they thinking?” Like Microsoft Bob, Pets.com, and the CueCat, BitCoins still have that cachet of “naive pre-web-bubble idea”. The article goes into several ways where BitCoin has had trouble already, which we predict is the shape of its doom, arrising like a Grim Reaper in the West.

Looking For An Offbeat Image Source? Look No Further

Web Designer Depot has a post up about the gems you can find in creative commons images on Flickr. “Creative Commons” basically means “free to use” – sometimes technically for non-profit purposes, but really, does the 0.0005 of a penny you get from ad clicks count as “profit” anyway? While we’re at it, here’s a bunch more royalty-free image sources every web designer should have bookmarked:

Why People Don't Join Your Site

Web Design – This Is Why People Don’t Join Your Site

Possibly the most excellent post we’ve read this year: 8 Reasons Users Don’t Fill Out Sign Up Forms. Every website owner or maintainer ought to be required to read it and pass a comprehension test afterwards.

Newsletter-iconBriefly, the point is that users avoid signing up to become a member of a site unless they absolutely have to. Call it, if you will, “social media fatigue“. Ten years ago, the web was yours just like your TV set, and the only time you had to sign up for anything was if you were buying something. Now you can’t click a mouse button without logging in with a nick and password. Who can remember them all? Why does it feel like getting married every time you just want to leave a quick note somewhere?