How to Build an Effective Email Marketing

Email might seem like the ‘family car’ of online marketing sometimes. It’s been around a long time, it’s dependable, but it’s not flashy or attention-grabbing like some of the ‘newer models’ (like Instagram, Twitter and TikTok) are.

But writing off email marketing would be a mistake. It is a well-known problem that the true return on investment for social media for your business is hard to calculate. And it’s also equally well known that for most of us, checking our emails happens two or three times a day (if not more).

So, on those two points alone, it’s worth spending time on your email marketing. The question is, how best to do it. Here are some of the steps you can take to build an effective email marketing operation.

In the Inbox

First things first: get the basics right. The email should tell the recipient who it’s from (i.e. at the ‘From’ label) and also the topic before they even open it.

For the subject line avoiding spammy titles or those that create false urgency is also advisable. So, avoid shouting at your customer with things like ‘LAST CHANCE to get 30% off’. It works very occasionally, but soon, people get tired of it and tune out.



Why is Audience Targeting so Important When it Comes to Social Media Marketing?

Social media marketing (SMM) is a relatively new form of advertising, one which can greatly improve the success of your business if used right. However, if you don’t get it right, social media marketing can end up costing you a whole lot of money for very few results.

If you ask digital marketing expert Peter Brittain, one of the most important aspects of social media marketing is targeting the right audience. Most social media platforms allow you to set very specific adds which are delivered to a very specific audience. Doing this is very important for a number of reasons, including:

It will help you get more website views:

Once you have identified your target audience, good quality SMM ads can help drive them to your social media page or website. Targeting the right people will increase your conversion rate, and will prevent you wasting your time delivering ads to people who will simply scroll past them. After all, the whole point of marketing is to increase the amount of people engaging with you.


Pros And Cons Of A Partnership As Your Business Structure

Pros And Cons Of A Partnership As Your Business Structure

Whether you are starting a new business, buying a share of a business, or purchasing a business, as Rowe Bristol Lawyers will advise you, that business can be structured in several ways. It is important to know what these structures are and more importantly, the pros and cons of each of them. In Australia, you will usually have four different business structures to choose from. These are the basic details of each of them:

Sole Trader: Legally and financially, you are the business and are wholly responsible for fulfilling its obligations, including the payment of debts and taxes. As a sole trader, your business is not a separate legal entity to yourself.

Trust: A trust has members or beneficiaries rather than owners, and the responsibility for running that trust and carrying out the necessary administrative tasks falls upon trustees appointed by those beneficiaries. Trusts are complicated and you most definitely require input from commercial lawyers if setting one up.


Content Management Systems

Content Management Systems

Manage, Update and Maintain Your Website like a Pro!

So you already have a professional and engaging website in place. But do you find it a hassle to update the content and manage the pages on a regular basis? Bid a permanent farewell to those complicated interfaces and say hello to a simple, user friendly and comprehensive layout that has all the features and functionality that you can dream of.

Experience the best of content management systems we offer – Experience the power of WordPress.

WordPress is the leading choice of web developers and independent users because of one key reason – it offers streamlined features, enhanced search engine optimisation and a striking visual appeal all rolled into one.

You do not need a full time web master to manage your website when you can get optimum functionality by our custom designed Content management system! Convenient to use, requiring zero technical expertise and fully customizable – WordPress offers an array of choices that you can be moulded into your unique requirements and preferences!

Features and Advantages – Tailor Made For Your Entrepreneurial Needs

Whether you want to set up a creative blog or a fully fledged corporate website – WordPress websites offer a one click support and the most cost effective rates in the market. Ideal for start-up businesses as well as established enterprises, enhance the look, feel and customer retention of your business with a professional content management system!


7 Copywriting Tips For Writing Google Ads That Will Convert

5 Benefits To Your Divorce Lawyers Business Of Having Standard Operating Procedures

When working in your divorce law business each day, does it feel that everything is following a specific and consistent process? Alternatively, do you get the feeling that, no matter how diligent you are, each task you and your family law colleagues perform takes a random course?

If you are leaning toward the latter then one of the reasons could be the lack of standard operating procedures or SOPs. SOPs can be found in various legal businesses and law organisations across the world, and they have been proven to benefit them all in many ways.

The simplest definition of SOPs is that they are documents that outline the specific process and the steps that needed be taken to complete a given legal task. SOPs are followed by everyone within the business and are especially useful for new legal employees or graduates in learning how specific tasks are completed successfully.

You can create an SOP for anything you choose to, and it can range from the simplest tasks to the most complex. An SOP can also take many forms with the most common being:


7 Copywriting Tips For Writing Google Ads That Will Convert

7 Copywriting Tips For Writing Google Ads That Will Convert

Many frustrated business owners will use Google Ads who will ask “Why is my campaign not working”. Having analysed the data, it will often become clear that the click through rate (CTR) is very low. A digital agency such as will inform you that this indicates when people see the ad they are not convinced, inspired, or motivated enough to click on it to be taken to the advertiser’s website or landing page.

The main reason for low CTR is that the copy within the ad is poor. An ad’s copy is what induces the person reading it to click on it, and if it is not sufficiently appealing, then even if the text is related to the keyword the person searched for, they might read the ad, but instead of clicking it they will read the next ad, and if the copy there is good, they will most likely click on it.

Google Ads copywriting is often overlooked by some as the amount of text in an ad is no more than 30 characters per line for headlines and 90 characters per line for the description. However, it is exactly for that reason that your copywriting on each ad must be exceptional. Here are some ways you can achieve that.


The Folly of Black Hat SEO

The Folly of Black Hat SEO

If you are a business owner who is thinking of employing an SEO agency to help boost your rankings, as with everything that might be done online, there is right way and a wrong way to do it. We’ll come on to the right way shortly, but first, it’s only fair that we outline what the wrong way is, and more importantly how it can seriously damage your business.

We are talking about ‘Black Hat’ SEO and as the name might suggest it is an area of SEO that attracts all kinds of undesirables from chancers to outright scammers. It must be said that if you were to speak to Google, they might tell you ‘All’ SEO is wrong, simply because they do not want to see any actions which influence their search results. That being said they actually rely on SEO and organic searches, as it allows them to also show their paid results, and in turn, earn the billions of dollars that they do.

Where Google most certainly come down hard is when they find websites that try to rank themselves using SEO techniques that they have explicitly stated is against their terms of service. In other words, you could say that these black hat SEO tactics are outlawed, and just as with outlaws in classic Western movies, websites that break Google’s ‘laws’ normally end up getting caught and being punished.



What Beginners Need To Know About Typography

If you are looking to get into Web Design, then you need to have a basic understanding of the key elements. One of course being, Typography. Typography is the art behind type. At the end of the day, it is one of the key elements that make web pages both pleasant to see, as well as a suitable container of information. Within the Designer’s skill set, it is not only necessary, but imperative, to have a good understanding of Typography.

There are thousands of different ways that type can be arranged. Typography goes far beyond simply making text readable. How you integrate type with specific layouts, and colours, speaks volumes to your skill as a Web Designer. Looking at a good or bad web page, could come down to the Designer’s Typography skills alone.


understanding CSS

A Simple Introduction To CSS

Today, many people are interested in understanding CSS. Whether you aspire to get into programming, or web design for a digital agency, or you simply want to learn how to customize your own web pages, it is essential that you learn CSS. CSS often pairs with HTML, and is frequently taught at the beginning of many programming courses. Although it is a frequently debated topic of whether or not CSS and HTML qualify as programming that is a discussion to be fleshed out elsewhere. There is no doubt however, that learning CSS is advantageous for all programmers, and is certainly an in-demand skill to have for laymen as well.

Cascading Style Sheets

CSS (cascading style sheets) entails the art of displaying HTML aspects on the screen. If you decide to learn CSS, you will quickly discover that it saves an enormous amount of time. This is so, due to the fact that it allows the user to control many different layouts from various web pages. Within CSS files, many style sheets themselves exist. By toggling through various style sheets, one is able to manipulate the elements of different pages. In CSS, what are referred to as “Classes” as well as “ID’s” are frequently used to create blocks of code that can easily transition between single-use and numerous use. Essentially, you use CSS to determine and customize, all aspects of style within your web page. The design itself, and variations in display features, fall under the category of CSS.


Create a Web Design That Helps Convert Visitors to Subscribers

If a visitor sticks around your website and reads your completely reads your content, it would be pretty safe to say they like what they see. When visitors read what you have to offer they are left wondering – what’s next? There’s different things that are offered such as other related posts or ads, but if someone has stayed around long enough to read the entire content, you need to recognize that this is the perfect time to ask for their email address. Your web designer needs to create a web design that promotes subscriptions.

E-newsletters are still an excellent way to connect with potential and current customers regularly. But collecting email addresses isn’t as easy as it might seem. Even those individuals that love what your site has to offer may become hesitant when you want their email address even when you are going to be providing an e-newsletter. Let us look at ways you can convert visitors to be subscribers.