AJAXian has released the results of their 2008 State-of-the-Web survey, and the one glaring thing that stands out is that the people surveyed (“as many web designers and developers from around the world as possible”) seem to be losing touch with their audience.
A minority using Windows, a minority using IE, and a minority using mobile devices. That makes huge sense for web developers.
But that’s a sharp contrast to the web audience, where the most common visitor is still running IE6 on Windows XP, with the second place going to IE7 on Windows Vista and the third going to a smartphone running Windows Mobile.
This is a generalization derived from many survey sources, but it’s close enough to make the point.
The thing is, the farther apart web developers and web users drift, the farther the designs of the former will meet the expectations of the latter. True, we all test our websites on several platforms (I hope we do, at least!), but that’s still different from using the same thing your users use, day in and day out.
When Firefox announced a new version for their excellent web browser a couple of weeks ago – Version 3 – I wasted no time in down loading the latest version. Full of excitement.
I have been a massive Firefox fan (along with every other tech geek around) for a long time now.
What an absolute disappointment.
Along with the fact that half my add-ons were unsupported (such as RoboForm), it has an unbelievable amount of bugs, clashes with Norton 360 – and is just a massive let down.
After using the new version of Firefox for a couple of hours I actually changed my default browser back to IE7 (which I hate with a passion). Not for long however, because when you’re used to using Firefox – IE just doesn’t cut it.
So, IE goes back to being used only as the test browser for new web development – that’s about the extent of it’s use.
Yesterday, I uninstalled it and reinstalled Version 220.127.116.11.6 – and it’s back to it’s brilliant best! I love Firefox again.
One of the biggest mistakes a website owner makes is – they envisage a website that is all ‘looks’ with little thought put into Internet marketing.
They spend thousands of dollars on a ‘pretty’ website full of flashy effects which brings in $0 in revenue. You have to ask yourself, what good is a flashy website without any visitors?
Sure major companies spend a lot of money on making their website extravagant, flashy, and interactive, but they already have traffic because of their name. The last thing a smart business owner should do is copy the idea of having an expensive flashy website like those large corporations.
A smart business owner understands that for a website to sell it’s main focus needs to be copywriting and marketing, and will put design second.