Whitespace is the space between elements in a piece of work. More specifically the space between major elements is macro whitespace.
Micro whitespace is the space between smaller elements – lists, captions, images or between words and letters.
Designers use whitespace to create a feeling of sophistication and elegance for upmarket brands. Coupled with the intelligent use of font and photography, whitespace is seen all over luxury markets.
Designing a new website or making alterations to an existing one is fraught with the possibility of mistakes and sometimes even blunders. Therefore it is important that you take certain precautions before plunging into your web designing. Failure to do so may land you in delays rather than in quick success. The following guidelines would help you avoid the unnecessary fuss and frustration!
Know your prospective site user:
Acquire a good understanding of the expectations of your prospective site visitors. Analyze their needs. What do visitors of such websites look out for? What kind of websites do your prospective customers expect to see? What should be the layout and design of your website copy? Does it need photographs and graphics? Will you need to alter the content from time to time? A thorough customer research will answer all these questions