Web Design Blog

Tag: design

Create a Web Design That Helps Convert Visitors to Subscribers

If a visitor sticks around your website and reads your completely reads your content, it would be pretty safe to say they like what they see. When visitors read what you have to offer they are left wondering – what’s next? There’s different things that are offered such as other related posts or ads, but if someone has stayed around long enough to read the entire content, you need to recognize that this is the perfect time to ask for their email address. Your web designer needs to create a web design that promotes subscriptions.

E-newsletters are still an excellent way to connect with potential and current customers regularly. But collecting email addresses isn’t as easy as it might seem. Even those individuals that love what your site has to offer may become hesitant when you want their email address even when you are going to be providing an e-newsletter. Let us look at ways you can convert visitors to be subscribers.

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Web Page Design

Good web page design is vital if you are planning on optimising your page for the search engines – and why wouldn’t you?

You should plan the design to suit search engines and your customers.

Some of the things that you need to keep in mind are:

demonstrationMaintaining a consistent theme for your website plays an important role in how effective your natural website rankings will develop. A properly developed website theme will reinforce the users understanding of exactly what your company is offering.

Your website design should provide strategic navigation that does not permit your visitors to get lost within deeper pages, creating traffic fall out and abandoned shopping carts.

Create a navigation layout that is both search engine and user friendly. We want to focus on creating a clearly defined hierarchical layout that enables the average user to navigate easily throughout your site.

If you feel it is time to redesign your site and you’re having difficulties coming up with a good design, Perth Web Designers can design an effective web site that is sure to meet the expectations of your customers and search engines.

The use of whitespace

Whitespace is the space between elements in a piece of work. More specifically the space between major elements is macro whitespace.

Micro whitespace is the space between smaller elements – lists, captions, images or between words and letters.

Designers use whitespace to create a feeling of sophistication and elegance for upmarket brands. Coupled with the intelligent use of font and photography, whitespace is seen all over luxury markets.

Cosmetics advertising embrace the extensive use of whitespace in marketing material to tell the reader that they’re stylish and superior in quality.

In the case of direct mail, material needs to appear down-market to work and adding whitespace to this type of design would lend an undesirably upmarket quality.

Less whitespace = cheap
More whitespace = luxury

A lot more goes into branding than just whitespace, but as a project lands on your desk for a luxury brand, it’s likely that the client and their target customers will expect whitespace to align the product with its competitors.

Active and passive whitespace

Whitespace is often used to create a balanced, harmonious layout. One that just feels right.

It can also take the reader on a journey through the design. When whitespace is used to lead a reader from one element to another, it’s called active whitespace.

Once you know how to design and manipulate the space outside, inside, and around your content, you will be able to give your readers a head start, position products more precisely, and perhaps even begin to see your own content in a new light.