Briefly, the point is that users avoid signing up to become a member of a site unless they absolutely have to. Call it, if you will, “social media fatigue“. Ten years ago, the web was yours just like your TV set, and the only time you had to sign up for anything was if you were buying something. Now you can’t click a mouse button without logging in with a nick and password. Who can remember them all? Why does it feel like getting married every time you just want to leave a quick note somewhere?
Some things that bear analysis are asking why users can’t stand a certain element. For instance, why do users hate pop-ups? Well, it’s because you were trying to read this web page, and all of a sudden a new box appears in front of it. What it’s doing is, it’s interrupting your mind, like shouting over the top of someone who’s talking. Can you imagine if you sit down to watch television, and just then someone comes running in with a painting and sticks it between your eyes and the TV screen right when the news gets back from commercial?
Things like that – they seem to be hard to explain to some web owners. Even if that element makes some sales, you have to look at how many people are getting frustrated and going away.
When designing your web site, you need to remember that your visitors want to know more about the details of what you do;
1. how you do it 2. how long you’ve been doing it 3. how great you are at doing it 4. the specialized fields in which you do it (vertical) 5. the people that you have on staff doing it 6. and their experience doing it