If a visitor sticks around your website and reads your completely reads your content, it would be pretty safe to say they like what they see. When visitors read what you have to offer they are left wondering – what’s next? There’s different things that are offered such as other related posts or ads, but if someone has stayed around long enough to read the entire content, you need to recognize that this is the perfect time to ask for their email address. Your web designer needs to create a web design that promotes subscriptions.
E-newsletters are still an excellent way to connect with potential and current customers regularly. But collecting email addresses isn’t as easy as it might seem. Even those individuals that love what your site has to offer may become hesitant when you want their email address even when you are going to be providing an e-newsletter. Let us look at ways you can convert visitors to be subscribers.
If you have designed your own Website or have hired professionals to design it for you, then there are some essential steps to be taken before, during and after the Website is up and running. Failure to do so could result in a monetary loss. Here are some vital tips to avoid losing money on your Website design.
Plan In Advance
Even before touching your keyboard or your mouse, make sure that you have a well-documented plan in your hand. You should conduct a detailed research on your target audience, their needs, their software and hardware capabilities and the amount of money that they might be ready to shell out, once they have access to your site. This survey will enable you to place the right design and the right products in front of your target audience. Just designing a Website and waiting for visitors to arrive and provide business is like shooting in the dark. You just might find a bullet ricocheting off a wall and striking you. A geographical, cultural and financial profile of your target audience is thus necessary, before you start designing your website. Continue reading
Inject Your Website With Quality Content
Search engine robots recognize text only and thus your Website should also be injected with high-quality content that is totally relevant to your business format. You should hire Search Engine Optimization experts to research and inject keywords and Meta Tags into your Website, so that all search engines display your Website at the top of all related searches.
This will greatly increase your site exposure and thus result in higher traffic and hence more business. High-quality text should be placed within the borders of eye-catching headers, footers and background graphics, in order to present an attractive looking Website.