If you are a business owner who is thinking of employing an SEO agency to help boost your rankings, as with everything that might be done online, there is right way and a wrong way to do it. We’ll come on to the right way shortly, but first, it’s only fair that we outline what the wrong way is, and more importantly how it can seriously damage your business.
We are talking about ‘Black Hat’ SEO and as the name might suggest it is an area of SEO that attracts all kinds of undesirables from chancers to outright scammers. It must be said that if you were to speak to Google, they might tell you ‘All’ SEO is wrong, simply because they do not want to see any actions which influence their search results. That being said they actually rely on SEO and organic searches, as it allows them to also show their paid results, and in turn, earn the billions of dollars that they do.
Where Google most certainly come down hard is when they find websites that try to rank themselves using SEO techniques that they have explicitly stated is against their terms of service. In other words, you could say that these black hat SEO tactics are outlawed, and just as with outlaws in classic Western movies, websites that break Google’s ‘laws’ normally end up getting caught and being punished.