Regular readers on Earth Movin’ Media would know that along with web design, I quite often write about search engine marketing techniques on this blog.
However, for more in-depth search engine marketing strategies – then I also write another blog covering internet marketing strategies and search engine ranking factors for web design and development. You will find it here – internet marketing blog
Writing articles is an art, and something that has long been used as an option to build relevant links to websites for the purpose of Internet marketing. The idea is to write good articles to create great content for search engines.
If you write and submit good quality articles with content that is relevant to your product or service, it can be seen as highly useful and therefore generate lots of relevant, high quality links to your website
So how does this fit in with web design?
You will no doubt be asked along the way by clients to assist in their web marketing. Maybe not in a big design firm where you operate as a designer only. But, if you choose to go out on your own, you will find that you are requested to fulfill multiple tasks that you may not have expected to do.
So here we go.
Using good content, you can create good articles (& blogs) which can then create direct links to the website. This is done in the article BIO that you will be asked to include when submitting articles to directories such as Ezine Articles or Slinky Directory.
Creating good content requires writing on topical issues relevant to the website you want to link to.
The total number of HTML files on each page should be as low as possible although most browsers can multithread. Minimizing HTTP requests is a key to web page loading.
The total number of objects & images should be a reasonable number. Combine, refine, and optimize your external objects. Replace graphic rollovers with CSS rollovers to speed display and minimize HTTP requests. Continue reading
Keep the search engines in your focus: All web surfers use search engines. Therefore, make sure your site is duly listed in a couple of popular search engines. It is also important that your site links up well internally, and all important pages open with a simple click of the mouse. Your website must be search-engine-friendly for which you must use keywords clearly not only in your website title but also repeatedly in the first paragraph of your web content and text. Remember your key words are the words that Internet users are expected to type in the search bar while looking out for your type of website.
Give usability top priority: Make sure that your web design projects your brand very well. Your site’s usability is of vital importance. If it is not very user-friendly then web surfers will go elsewhere. It is the correct use of key words that makes your website user-friendly. Your texts should be clearly visible and site navigation smooth. Your fonts and colors should look pleasing to the eyes. Your link structure should help people find information quickly.
Remember that the usual top-level menu items are: Home, About Us, Products, Services, and Contact Information.
Simple rather than flashy: The use of multimedia can help you provide all kinds of features making your web pages lifelike and interesting. However, it is advisable to avoid its use if you really want your prospective visitors to gain quick access to your website and obtain the relevant information. It is a good idea to limit flash navigation, which can confuse users if over used. Always make access to your Home page direct from any page.
Focus on speed: Files with graphic formats should never give users long download times or they will be driven away. Remember search engines find it hard to decipher text embedded in graphics and these features take longer to download. Avoid such things as far as possible. Have a look here for more technical tips on website loading and page design.
When Firefox announced a new version for their excellent web browser a couple of weeks ago – Version 3 – I wasted no time in down loading the latest version. Full of excitement.
I have been a massive Firefox fan (along with every other tech geek around) for a long time now.
What an absolute disappointment.
Along with the fact that half my add-ons were unsupported (such as RoboForm), it has an unbelievable amount of bugs, clashes with Norton 360 – and is just a massive let down.
After using the new version of Firefox for a couple of hours I actually changed my default browser back to IE7 (which I hate with a passion). Not for long however, because when you’re used to using Firefox – IE just doesn’t cut it.
So, IE goes back to being used only as the test browser for new web development – that’s about the extent of it’s use.
Yesterday, I uninstalled it and reinstalled Version 184.108.40.206.6 – and it’s back to it’s brilliant best! I love Firefox again.
Publicly, Microsoft has said Windows 7, the successor operating system to the firm’s much maligned Windows Vista, will not ship until early 2010, but its internal calendar has June 3, 2009 as the planned release date, InternetNews.com has learned.
Also, Microsoft will use its Professional Developer’s Conference in late October as the launch platform for the first public beta of Windows 7. Microsoft plans to release the first beta on October 27, the first day of the show, when Chief Software Architect Ray Ozzie will be the keynote speaker.
The total size of your images should be under 30K. Consider optimising your images for size, combining them, and replacing graphic rollovers with CSS.
The total size of external scripts ideally should not be over 8K. Consider optimising your scripts for size, combining them, and using compression where appropriate for any scripts placed in the HEAD of your documents.
The total size of your external CSS should be under 8K. Optimise your CSS for size by eliminating white space in the code, using shorthand notation, and combining multiple CSS files where appropriate.
When designing your web site, you need to remember that your visitors want to know more about the details of what you do;
1. how you do it 2. how long you’ve been doing it 3. how great you are at doing it 4. the specialized fields in which you do it (vertical) 5. the people that you have on staff doing it 6. and their experience doing it
1. How is your web site constructed? 2. Do you have enough content for users to thoroughly research your company? 3. Do you use words that are commonly used by your target audience within the content of your web site? 4. Do you make this information easily accessible to your users, or do you have a lot of your best content buried and not properly linked from pages?
Below are few tips which can help to guide you if you plan to design a website.
Be organized: one of the greatest flaws, which many novice designers are prone to, is organization. Your web site must be well organized and not just for you but for visitors. Make the navigation tools convenient so that the user can search for information easily. Don’t let your visitor get lost under several layers of pages without a clear way out.
Don’t write too much text: don’t over stuff your website with too much text. You can break up the content and put bullets, bold words or make short paragraphs. This will help the reader understand text easily.
There are many things you would like to do for your website but you should not do.
Here are a few tips that you should do and should not do for a better website design.
So, you are a music lover and would like to have some light background music for your website to set the mood right?
Music should always be kept to a minimum for websites. Files can be heavy and thus increase response times for your visitors. If you feel like you need to use music, then make sure you include an on/off button and try not to use music that may be offensive to other musical tastes. Continue reading
While designing your Website, you should understand the fact that your visitors might try to get access by using one of the many different browsers used throughout the globe. Hence, a vital part of your effort focuses on ensuring that your Website performs satisfactorily when accessed by any browser. If your Website is not accessible or does not run smoothly with certain browsers, then you might lose those visitors and potential clients to your competitors.
Various operating systems use different browsers. Therefore, even as Windows users prefer to use Internet Explorer, Firefox, or even Opera – Linux users could be accessing your site by using Konqueror while Mac users could visit via Safari.
Cybersquatting is the ugly-sounding name of an ugly, but borderline-legal, practice of registering a domain name with the intent to profit from the goodwill of a trademark belonging to someone else. The problem is, as is usually the case with gray laws, the proving of intent.
ICANN has the “Uniform Domain Name Resolution Policy”, which it applies as a sort-of rule-of-law for resolving cybersquatting cases. But you’re probably heard where their rulings are controversial, no? There does seem to be some huge corporations out there who win a lot of exclusive rights to domains that shouldn’t have anything to do with them, while small businesses are lucky if they can get their case heard at all.Continue reading
The Internet has no geographical or cultural boundaries and one can expect visitors all corners of the world to your site. A well-designed Website should be accessible to all types of people including those with hearing disabilities, are visually impaired, and even those with physical disabilities.
If you want your Website to reach out to a larger audience, then it could be better to incorporate additional features at the planning stage itself. This could save you the trouble of re-writing all the programs and codes required to changing your Website. A feature that can jump across geographical boundaries would be the ability to incorporate a translation facility, to translate the language used in your Website into various other languages. This helps people from other countries gain access to your Website.
You might at present, be restricted to translating your Website into two or three different languages based on your target audience. The future might provide Website designers the power to translate the entire Website into any language that a visitor desires.
If you need help designing your website for universal access, you can find a web design company with a broad understanding of the different needs of web users with physical disabilities.
There may be a small percentage of visitors with physical disabilities, who have problems in navigating with the mouse. In such conditions, it is better to provide a large display on which visitors can click their choice, instead of providing a very small button on which to click. Try to maintain a standard format on your Website where the choice buttons appear in a specific corner of every page. This will make life easier for all your visitors, including those physically impaired.
If your Website contains videos, then this might pose a problem to those people with hearing disabilities. In such cases, you could attach streaming text at the bottom of your video that runs along with the video or if you regularly change your applets or plug-ins. You could also provide a hyper-link that provides such visitors all text in readable form.
Visitors who have visual problems require a little more effort. A fraction of your visitors may be colourblind. To be easily accessible to colourblind persons, insert colours that do not appear similar when viewed. You can hold trial sessions for colourblind people to give you an idea of the colour shades that you can safely use to maintain their distinct quality.
In case of totally blind visitors, the task can get tougher since normally, blind people use a screen reader software that reads out aloud one word at a time, one line at a time. This could be very frustrating for them since if the information that they require is at the bottom of the page, then the software would take up valuable time in reading through the entire page before reaching the bottom. Continue reading
A website is the image of your company. It acts like a representative for an off-line company.
Thus, it is very important to have a well-designed and attractive site to hold the attention of the browser and leave a mark on him. With an increasing number of businesses going online, the competition has increased tremendously and you have to be very creative when it comes to designing your web page. Your website is your mouthpiece and you need to let it deliver the best to the readers.
As a website has the power to boost your business, you need to be at your best when designing it. Here are a few tips that can help you design a profitable website.
• The moment anyone logs on to the website he looks out for the navigation button to flip through the site pages. Do not have fancy website navigation, as it may confuse the visitor. A website should be user friendly and one should instantly know how to go on to the next page or search what they want.
• Although graphics and images make your website look trendy, they also increase the loading time. Make sure you do not have too many images or your website will run slowly and the visitor may lose interest. Let there be graphics and pictures, but only where necessary.
• When you write any articles or details on the web, remember to keep your paragraphs short and simple. Internet browsers may not have time to go through wordy and lengthy sentences. Thus, split your paragraphs and sentences. The fonts and text color should not hurt the readers’ eye. You can use white space so that it relaxes the eyes and the reader doest get lost while reading. The font should be visible enough so that readers find it convenient to go through it. Continue reading
Internet is a great platform for online business. There are numerous websites on the World Wide Web, however, only few manage to do good business. An unappealing and poor quality website is a big failure, as it will have less or no browsers at all. To propel your website towards success you need to know ways to do so. This article will give you some useful tips that can help you design your website well, and generate huge traffic.
It is important to make your website appealing and attractive by adding graphics and visuals. However, these visuals or effects won’t be of any use if the website takes too long to load. A website should not take more than 10 seconds to load or you certainly will lose the browser.
Have quality content on your website. The words you use should be search engine optimized so that the engine finds it easy to locate your website and display it on the first page of Google. You can use tools like word tracker or keyword discovery to find out words that are less frequently used and can help in generating huge traffic.
It is better to use HTML, as it is reliable and a versatile language, that can help you code your web pages. It is easy to learn HTML and is very effective in designing the colour, font, and style of the content on the website.
The navigation buttons used on the website should have fewer words written on it, or it will make the content area crowded and not pleasant to the eye.
If you find some problems in loading your website do not give up but look for professional help. At times your website may have a problem to open up in Netscape due to complex designs, however, you can seek a solution by looking out for an expert in web designing.
A website needs a lot of planning and preparation before you actually work on it. Poor planning can lead to a poor website. Have a rough plan ready about the graphics and visuals to be used, the content, font, style, and color. You should also be sure about the number of pages you need to upload, where and how to place the navigation button and so on.
Before you upload your site you need to register for a domain name. It is an address given to your website which can be easily identified among various websites on the Internet. You may not be able to purchase it but can get it on lease for a period of two years.
It is true that pictures are attractive and speak about the product. However, visitors to your website are more interested in your content and do not waste time in uploading pictures that take time to load. Instead, use quality and unique content that will be useful to the reader.
Taking care of these things will help you catch hold of many browsers. However, update your website often, and revamp the website once in a while, to keep the visitors coming back for more.
Are you going crazy because you have tried an unending list of ideas and options to increase the traffic for your website but nothing has really clicked? Well, then here are a few suggestions to make your website viewable and appealing for most web surfers and increase the traffic for your site.
People like to visit pages that are not linked in a confusing manner. It would be great for you to include a site map of your website for the same purpose.
A site map is a simple web page that includes all the sub pages of your website in an organized fashion. This makes it very convenient for the visitor to navigate to the required page and also increases his/her chances of visiting your website again simply because of its user friendliness.
A web page can contain text, image files, multimedia clips and so on. When the size of all these elements present on a web page is added you get the total number of kilobytes a visitor will have to download to open that particular page of your website. Simply, it is known as page size.
If a person has to wait for more than 10 seconds to download your page then chances are that he/she will move on to the next option he/she has. Though high speed Internet is gaining popularity steadily, yet there are many users who still use orthodox 56-k dial up modems. Thus, it is advisable that you keep your web page under 60 K in size to make it downloadable by maximum number of visitors.
Again, there are many people around the world who still use the old 800 x 600 resolution and you will amazed to know that they comprise around 40% of the net surfers! Thus, even if you have a high-resolution setup, you should still try to design your pages according to 800 x 600 resolution. Otherwise, the visitor will have to scroll though your page horizontally, which can be very frustrating.
Many times while trying to open up a page you have seen the 404 page. These pages have very little information, which states that due to some fault you are not able to view that page. Users do not like to view such pages. However, a good idea would be to make your own custom 404 ‘page not found’ page.
It can have information for the visitor that they have come to the right website but not the right page. It can also have links to redirect the visitor to the home page or the site map. If your website has a search engine, then you can also include the search in your custom 404 page. After this has been done, all you need to do is to ask your web host to set it up so that you can use your own 404 page.
To boost the speed required to open your page, you can add a forward slash (/) at the end of the URL of that page. This is done to remove one of the steps that the web browser would have to perform. This way the speed is enhanced and your page can open up faster. However, if the link points towards a particular file (a PHP/ASP page or an html page) then do not use the trailing slash.
These are a few tips that will make your website a pleasant search for the surfers and a user friendly- site for the visitors.
Have you ever wondered why some Websites look and perform better than others? It is because many web designers are caught in a web of myths, and cannot manage to produce the desired effects and results. Here are some common web design myths that can have an adverse effect on your Website.
Myth – Only Good Content Can Determine A Good Website: While good content does indicate a high quality website, it is not the only criteria. Your visitors need not only to be educated, but also entertained at the same time. No one would like to look at endless pages of high quality content if it is does not contain presentable graphics, images and interactive menus. The key is to find the right combination of content, graphics, and images that enable your Website to run at optimum speed as well as provide the information required to your visitors. If your Website targets mainly the younger generation, then they are not be attracted by good content but will instead, be more impressed by high quality graphics, video and images.
The business web site is there for the customer. Keep your customer in mind at all times. Don’t become so enchanted with showcasing your company that you lose sight of the reason your visitor came to your site. If you lose him once, you are not likely to get him back for a second chance.
Good web sites have changing content and changing design. If your site looks like it has not been updated lately, can your customer actually depend on the information he finds there? Well designed web sites allow for easy updating within the structure of the site. The best designs offer a dynamic site which has something different each time the visitor returns. Talk to your designer about options for automating your web site content.
• Navigation should always be simple and easy. Websites with unfriendly navigation miss the traffic. A navigation key should help you easily browse through web pages without any difficulty. If your navigation system is vague, the visitor will get frustrated and leaves the site never to come back. All successful websites use simple navigation keys.
• A web layout helps you decide what content comes from the first page until the end page. It lets you know where exactly you want to use graphics and where and how many pictures you want to insert. It will also help you decide on which font color, background color and the text color to use.
• You can make use of templates as well, and edit it to upload on your website. However if you do not wish to be a part of the herd make sure you go for less popular templates.
• There are many layout tools that help you look at the website before you can upload it, so that you can amend the required things.
• There has to be a flow in your website. You just cannot place any content or text anywhere. The content and the graphics used should have a meaning and it should in connection to the previous content.
• Make sure that the content you use is correct and beneficial to the readers. The language should be simple and words easily understood. Always use pleasing fonts and colors.
• Always use limited file size that makes the website easy to be viewed.
A well-planned layout is a foundation of every website and thus should be careful in drafting it. A simple and easy to understand layout will help you generate a better website. Seek a professional web design help so you know you are on the right track.
Web-designers use CSS or Cascading Style Sheets for separating page content like paragraphs or images from the stylistic elements of the page. These stylistic elements may comprise of colour, fonts, layout etc.
The term generally used for this is ‘Separation of Content from presentation.’
CSS represents a breakthrough in web designing as it equips web developers with the ability to control styling and layout of multiple pages all at once. Web designers can choose a style for every HTML element and apply it to multiple web pages at per their requirement. To effect changes globally, the style needs to automatically update all elements in the web.
However, many people refrain from using CSS just because they lack a proper understanding of it. It nevertheless is worth investing time to learn CSS, as the advantages gained through its use are tremendous.
Network marketing provides wide opportunities selling at substantial profits. When you plan to use Internet marketing for your MLM business you have to ensure that you come across as a professional. Your website should describe your business and your professionalism perfectly.
Equally important is to ensure that your website is content rich, so that visitors find it quickly in their search engine listing. You get good traffic by ensuring that you use appropriate content and keywords that best describe your business.
A very important aspect of an Internet marketing business is seller’s reliability. Even before you sell or introduce your products, you have to come across as someone trustworthy and reliable. Once people start to place their trust in you, you will be able to put forth your product to them. Continue reading
If you have designed your own Website or have hired professionals to design it for you, then there are some essential steps to be taken before, during and after the Website is up and running. Failure to do so could result in a monetary loss. Here are some vital tips to avoid losing money on your Website design.
Plan In Advance
Even before touching your keyboard or your mouse, make sure that you have a well-documented plan in your hand. You should conduct a detailed research on your target audience, their needs, their software and hardware capabilities and the amount of money that they might be ready to shell out, once they have access to your site. This survey will enable you to place the right design and the right products in front of your target audience. Just designing a Website and waiting for visitors to arrive and provide business is like shooting in the dark. You just might find a bullet ricocheting off a wall and striking you. A geographical, cultural and financial profile of your target audience is thus necessary, before you start designing your website. Continue reading
Search engine robots recognize text only and thus your Website should also be injected with high-quality content that is totally relevant to your business format. You should hire Search Engine Optimization experts to research and inject keywords and Meta Tags into your Website, so that all search engines display your Website at the top of all related searches.
This will greatly increase your site exposure and thus result in higher traffic and hence more business. High-quality text should be placed within the borders of eye-catching headers, footers and background graphics, in order to present an attractive looking Website.
One of the biggest mistakes a website owner makes is – they envisage a website that is all ‘looks’ with little thought put into Internet marketing.
They spend thousands of dollars on a ‘pretty’ website full of flashy effects which brings in $0 in revenue. You have to ask yourself, what good is a flashy website without any visitors?
Sure major companies spend a lot of money on making their website extravagant, flashy, and interactive, but they already have traffic because of their name. The last thing a smart business owner should do is copy the idea of having an expensive flashy website like those large corporations.
A smart business owner understands that for a website to sell it’s main focus needs to be copywriting and marketing, and will put design second.