Regular readers on Earth Movin’ Media would know that along with web design, I quite often write about search engine marketing techniques on this blog.
However, for more in-depth search engine marketing strategies – then I also write another blog covering internet marketing strategies and search engine ranking factors for web design and development. You will find it here – internet marketing blog
Writing articles is an art, and something that has long been used as an option to build relevant links to websites for the purpose of Internet marketing. The idea is to write good articles to create great content for search engines.
If you write and submit good quality articles with content that is relevant to your product or service, it can be seen as highly useful and therefore generate lots of relevant, high quality links to your website
So how does this fit in with web design?
You will no doubt be asked along the way by clients to assist in their web marketing. Maybe not in a big design firm where you operate as a designer only. But, if you choose to go out on your own, you will find that you are requested to fulfill multiple tasks that you may not have expected to do.
So here we go.
Using good content, you can create good articles (& blogs) which can then create direct links to the website. This is done in the article BIO that you will be asked to include when submitting articles to directories such as Ezine Articles or Slinky Directory.
Creating good content requires writing on topical issues relevant to the website you want to link to.
The total number of HTML files on each page should be as low as possible although most browsers can multithread. Minimizing HTTP requests is a key to web page loading.
The total number of objects & images should be a reasonable number. Combine, refine, and optimize your external objects. Replace graphic rollovers with CSS rollovers to speed display and minimize HTTP requests. Continue reading
Keep the search engines in your focus: All web surfers use search engines. Therefore, make sure your site is duly listed in a couple of popular search engines. It is also important that your site links up well internally, and all important pages open with a simple click of the mouse. Your website must be search-engine-friendly for which you must use keywords clearly not only in your website title but also repeatedly in the first paragraph of your web content and text. Remember your key words are the words that Internet users are expected to type in the search bar while looking out for your type of website.
Give usability top priority: Make sure that your web design projects your brand very well. Your site’s usability is of vital importance. If it is not very user-friendly then web surfers will go elsewhere. It is the correct use of key words that makes your website user-friendly. Your texts should be clearly visible and site navigation smooth. Your fonts and colors should look pleasing to the eyes. Your link structure should help people find information quickly.
Remember that the usual top-level menu items are: Home, About Us, Products, Services, and Contact Information.
Simple rather than flashy: The use of multimedia can help you provide all kinds of features making your web pages lifelike and interesting. However, it is advisable to avoid its use if you really want your prospective visitors to gain quick access to your website and obtain the relevant information. It is a good idea to limit flash navigation, which can confuse users if over used. Always make access to your Home page direct from any page.
Focus on speed: Files with graphic formats should never give users long download times or they will be driven away. Remember search engines find it hard to decipher text embedded in graphics and these features take longer to download. Avoid such things as far as possible. Have a look here for more technical tips on website loading and page design.
When Firefox announced a new version for their excellent web browser a couple of weeks ago – Version 3 – I wasted no time in down loading the latest version. Full of excitement.
I have been a massive Firefox fan (along with every other tech geek around) for a long time now.
What an absolute disappointment.
Along with the fact that half my add-ons were unsupported (such as RoboForm), it has an unbelievable amount of bugs, clashes with Norton 360 – and is just a massive let down.
After using the new version of Firefox for a couple of hours I actually changed my default browser back to IE7 (which I hate with a passion). Not for long however, because when you’re used to using Firefox – IE just doesn’t cut it.
So, IE goes back to being used only as the test browser for new web development – that’s about the extent of it’s use.
Yesterday, I uninstalled it and reinstalled Version 184.108.40.206.6 – and it’s back to it’s brilliant best! I love Firefox again.
Publicly, Microsoft has said Windows 7, the successor operating system to the firm’s much maligned Windows Vista, will not ship until early 2010, but its internal calendar has June 3, 2009 as the planned release date, InternetNews.com has learned.
Also, Microsoft will use its Professional Developer’s Conference in late October as the launch platform for the first public beta of Windows 7. Microsoft plans to release the first beta on October 27, the first day of the show, when Chief Software Architect Ray Ozzie will be the keynote speaker.
The total size of your images should be under 30K. Consider optimising your images for size, combining them, and replacing graphic rollovers with CSS.
The total size of external scripts ideally should not be over 8K. Consider optimising your scripts for size, combining them, and using compression where appropriate for any scripts placed in the HEAD of your documents.
The total size of your external CSS should be under 8K. Optimise your CSS for size by eliminating white space in the code, using shorthand notation, and combining multiple CSS files where appropriate.
When designing your web site, you need to remember that your visitors want to know more about the details of what you do;
1. how you do it 2. how long you’ve been doing it 3. how great you are at doing it 4. the specialized fields in which you do it (vertical) 5. the people that you have on staff doing it 6. and their experience doing it
1. How is your web site constructed? 2. Do you have enough content for users to thoroughly research your company? 3. Do you use words that are commonly used by your target audience within the content of your web site? 4. Do you make this information easily accessible to your users, or do you have a lot of your best content buried and not properly linked from pages?
Below are few tips which can help to guide you if you plan to design a website.
Be organized: one of the greatest flaws, which many novice designers are prone to, is organization. Your web site must be well organized and not just for you but for visitors. Make the navigation tools convenient so that the user can search for information easily. Don’t let your visitor get lost under several layers of pages without a clear way out.
Don’t write too much text: don’t over stuff your website with too much text. You can break up the content and put bullets, bold words or make short paragraphs. This will help the reader understand text easily.
There are many things you would like to do for your website but you should not do.
Here are a few tips that you should do and should not do for a better website design.
So, you are a music lover and would like to have some light background music for your website to set the mood right?
Music should always be kept to a minimum for websites. Files can be heavy and thus increase response times for your visitors. If you feel like you need to use music, then make sure you include an on/off button and try not to use music that may be offensive to other musical tastes. Continue reading
While designing your Website, you should understand the fact that your visitors might try to get access by using one of the many different browsers used throughout the globe. Hence, a vital part of your effort focuses on ensuring that your Website performs satisfactorily when accessed by any browser. If your Website is not accessible or does not run smoothly with certain browsers, then you might lose those visitors and potential clients to your competitors.
Various operating systems use different browsers. Therefore, even as Windows users prefer to use Internet Explorer, Firefox, or even Opera – Linux users could be accessing your site by using Konqueror while Mac users could visit via Safari.
Cybersquatting is the ugly-sounding name of an ugly, but borderline-legal, practice of registering a domain name with the intent to profit from the goodwill of a trademark belonging to someone else. The problem is, as is usually the case with gray laws, the proving of intent.
ICANN has the “Uniform Domain Name Resolution Policy“, which it applies as a sort-of rule-of-law for resolving cybersquatting cases. But you’re probably heard where their rulings are controversial, no? There does seem to be some huge corporations out there who win a lot of exclusive rights to domains that shouldn’t have anything to do with them, while small businesses are lucky if they can get their case heard at all.Continue reading
The Internet has no geographical or cultural boundaries and one can expect visitors all corners of the world to your site. A well-designed Website should be accessible to all types of people including those with hearing disabilities, are visually impaired, and even those with physical disabilities.
If you want your Website to reach out to a larger audience, then it could be better to incorporate additional features at the planning stage itself. This could save you the trouble of re-writing all the programs and codes required to changing your Website. A feature that can jump across geographical boundaries would be the ability to incorporate a translation facility, to translate the language used in your Website into various other languages. This helps people from other countries gain access to your Website.
You might at present, be restricted to translating your Website into two or three different languages based on your target audience. The future might provide Website designers the power to translate the entire Website into any language that a visitor desires.
If you need help designing your website for universal access, you can find a web design company with a broad understanding of the different needs of web users with physical disabilities.