SCTimes brought up the very first web banner ad, created by none other than – AT&T! The American telecommunications company (and father of Unix and the C programming language, to boot) launched this ad in 1994.

For those of you who don’t remember, the banner ad’s phrase “you will” was the catch-phrase for AT&T’s early-’90s marketing campaign. TV commercials featured voice-overs asking “Have you ever…” followed by some Utopian visions of futuristic tech usage, and then closing with “you will! And the company that will bring it to you… AT&T!” It was so saturated that numerous parodies sprung up in computing culture. Some original AT&T ads on YouTube.